PATTERN Beauty was created for curly, coily, and tight-textured hair, with moisture, manageability, and styling flexibility at the center of the brand. 🙌
Textured-hair routines often involve tradeoffs: a conditioner moisturizes but lacks slip, a gel defines but leaves hair stiff, or a shampoo cleans but strips too much. PATTERN brings cleansing, conditioning, styling, treatment, and heat care into one coordinated routine. 🧴💧
What You'll Find: 🔎
- 🧴 Hydration and Detox Shampoos, plus pre-poo treatments
- 💧 Medium, Heavy, and Intensive Conditioners, plus deep-conditioning masks
- ➰ Leave-ins, gels, creams, custards, mousses, and refreshing mists
- 🌿 Scalp treatments, oils, serums, and repair formulas
- 🔥 Blow Dryer, Hair Steamer, flat iron, curling iron, primers, and heat protectants
- 🪮 Brushes, accessories, and protective-style essentials
Why Choose PATTERN? 🤔
- ✅ 4.7/5 across 48,000+ reviews, with especially strong feedback for hydration, slip, and easier detangling
- ✅ Allure Best of Beauty winners, including Palo Santo Curl Gel and Repair360® Leave-In Foam
- ✅ Curl Quiz and texture-specific guidance help match products to individual routines
- ✅ Hair samples let new customers try products before committing to full sizes
- ✅ PATTERN Rewards and 10% Subscribe & Save add value to frequently repurchased essentials
- ✅ PETA-certified cruelty-free and vegan, with recyclable packaging and a recycling program
- ✅ 1% of every purchase is donated to a nonprofit selected by the customer
PATTERN is a strong fit for people with curly, coily, and tight-textured hair who want easier detangling, better definition, and the flexibility to move between natural, protective, and heat-styled looks without juggling mismatched products. ➰🎯
✨ Good hair days shouldn't depend on luck. PATTERN makes consistency the standard. ➰💛
