Enjoy Year-Round Indoor Gardening with Click & Grow
A Revolutionary Smart Garden Solution for Health, Convenience, and Sustainability
April 2026
Click and Grow's marketing materials
About Click and Grow
Click and Grow builds indoor gardening systems that automate light, water, and nutrients, allowing plants to grow year-round with minimal input.
Founded in Estonia in 2009 by Mattias Lepp, the company was inspired by NASA research on growing plants in controlled environments. Its lineup includes products like the Smartpot, Smart Herb Garden, and Smart Garden 9.
The focus is practical: make growing plants accessible in everyday settings, especially for people without time, space, or prior experience.
What are the Benefits of Indoor Gardening?
Indoor gardening provides consistent access to plants without depending on weather or outdoor space. It also introduces a routine that can support focus and reduce daily stress.
Plants can contribute to perceived air quality improvements and help reduce exposure to indoor pollutants, though results vary by environment and plant type.
Growing herbs and greens at home gives direct access to fresh ingredients, which is useful in urban settings or limited-access areas.
As an activity, it combines light maintenance with visible results, making it a low-friction way to engage with a physical, non-digital routine.
About Click and Grow's Products
Click and Grow Smart Gardens automate plant care by controlling light cycles, water delivery, and nutrient release. The system is designed to reduce manual upkeep.
Each setup uses a base unit and interchangeable plant pods. The pods contain “Smart Soil,” which regulates water, oxygen, and nutrients based on plant needs.
The catalog includes 75+ plant options, from herbs and greens to flowers and mixes. Packaging has been updated to reduce material use and improve recyclability.
Integrated LED lighting supports consistent growth indoors, while the companion app provides care reminders and basic guidance.
The overall approach prioritizes simplicity: consistent output, minimal setup, and repeatable results across different environments.
Click and Grow's Product Line Up
Shop Indoor Gardens
Shop Plant Pods
Click and Grow provides a wide range of plant pod options, with over 75 varieties of herbs, flowers, leafy greens, fruits, and more. Customers can choose from this extensive selection, all of which include necessary nutrients and seeds, free from GMOs, herbicides, or pesticides.
Click and Grow Smart Soil is a natural, renewable, biodegradable material that guarantees superior aroma and flavor in plants while promoting 30% faster growth.
Customers can choose from various categories: fruits, herbs, greens, flowers, and "grow anything." "Grow anything" options include the Grow Anything Plant Pod, with advanced Smart Soil for experimenting with any plant. The plant pods are available in sizes from 3-pack to 54-pack, enabling year-round, hassle-free homegrown produce.
Shop Product Bundles
Click and Grow offers a range of bundles and sets, which are a great option for those who want a ready-made starter kit or are looking for a unique gift idea.
The self-watering Smart Garden is a perfect gift for anyone who loves fresh herbs, greens or flowers year-round, and the Smart Garden 9 to 27 Upgrade is ideal for those who want to expand their garden.
The Blooming Flower Kit is a lovely option for flower lovers, while the "Herbs go with everything" and "Salad Lovers" kits cater to specific culinary preferences.
The "I'll try anything once" kit is a fun and exciting option for the adventurous gardener, while the Fruit & Veggie and Tea Lovers Kits are perfect for those with a passion for healthy living.
Check out Click and Grow's bundle and set options for a hassle-free way to start your indoor garden or give a unique and thoughtful gift.
Shop Accessories
Click and Grow offers a variety of accessories to enhance the performance and convenience of their indoor gardening systems. With items like the Natural Reed Straws, Pro Plant Cups, Herb Shears, and Water Transmitting Wicks, it's easy to keep your plants healthy and thriving.
The Smart Garden Extension Arms and Smart Garden Lamp are perfect for those who want to grow more plants or for those who want to give their plants the optimal amount of light.
The Smart Garden Plant Stand elevates your garden to a new level, while the Storage Drawer and Top Shelf provide additional space for your plant pods and gardening supplies.
Click and Grow also offers special kits, such as the Germination Cover and Tray Holder, to help with specific gardening needs.
Check out Click and Grow's accessories to take your indoor gardening to the next level.
Conclusion
Click and Grow simplifies indoor gardening by automating light, water, and nutrients, making year-round growing more consistent and accessible.
The system is built for ease of use, with a wide range of plant options and minimal maintenance required—suited for kitchens, small spaces, and busy routines.